Manage, pilot, and validate the communication budget
VISION
To be the strategic partner that empowers Cartier's regions, markets, and central teams to achieve optimal communication effectiveness through data-driven A&P budget allocation, aligned with the Maison's MCC strategy
Mission
To allocate, report on, and analyze Cartier's communication budget, managing quarterly reallocations and year-end reviews, while continuously developing the Athena tool to improve efficiency and accuracy
Budget A&P: Tools
Budget A&P Palnning Tool
LE Updates, LE Phasing & Athena table
Link
Market & Regional A&P ID Cards
Access Looker Budget Dashboards
Link
Budget A&P: Documents & Guidelines
A&P BU26 COMMUNICATION GUIDELINES & CLASSIFICATION
