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BUDGET MANAGEMENT (A&P)

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Manage, pilot, and validate the communication budget

To be the strategic partner that empowers Cartier's regions, markets, and central teams to achieve optimal communication effectiveness through data-driven A&amp;P budget allocation, aligned with the Maison's MCC strategy

VISION

Vision Budget

To allocate, report on, and analyze Cartier's communication budget, managing quarterly reallocations and year-end reviews, while continuously developing the Athena tool to improve efficiency and accuracy

Mission

Mission Budget

BUDGET (A&P) Planning Tool

Budget (A&P) Dashboards

Budget A&P: Tools

Athena Classification: Touchpoints, Markets, Projects & Collections

Budget A&P: Documents & Guidelines

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<p>Question Test 1Question Test 1Question Test 1Question Test 1</p>

Athena Budget Management